Believe In Something. Even If It Means Sacrificing Everything
In September of 2018, global sportswear company Nike unveiled their ad campaign with former NFL quarterback Colin Kaepernick. The ad’s wording was simple: “Believe in something. Even if it means sacrificing everything.” The message played off of Kaepernick’s willingness to sacrifice his NFL career to stand up for a cause in which he believed, namely racial justice for black Americans. It took about one NFL season for Kaepernick to be out of a job as an NFL quarterback, and his backers say that his refusal to stand for the National Anthem prior to games is the reason for it.
